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About the Channel (approx 500-1,000 chars): This should be a general description of your channel and what kind of content you publish and how often you publish it.Ĥ.
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PLUS by adding these timestamps in the Video Description, YouTube automatically puts your timestamp descriptions into the bottom of the video in the play bar:ģ.
You can link to each one here so the viewer can quickly jump to the part of the video of most interest to them.īut how do you create the actual links? You don’t need to! By simply typing a number in minutes:seconds format, YouTube will automatically hyperlink the text and make it clickable - too easy! Say for example, your video has 5 distinct “chapters”. Timestamps (approx 500 chars): This is a useful navigational option you use whereby you paste links to the video’s timecode that align to different parts of your video. Don’t forget to put your Video HashTags at the bottom:Ģ.
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After that, feel free to elaborate on additional secondary information or details about what the video covers. About the Video (approx 500-1,000 chars): Remember, the first 3 lines are the most important so make sure your target keywords appear here and that you describe the video in a way that aligns to how people are likely to be searching for your topic/subject. When it comes to helping your viewers understand more about your video and who you are, we suggest splitting your Video Description up into 7 main sections:ġ. Using your target keyword or keyphrase throughout your Video Description is best practice for increasing relevance and helping to elevate your video in search results for your target keywords. YouTube's Creator Academy published 7 top tips for effective YouTube Descriptions and the number #1 tip was “write searchable descriptions”: This example from SEOptimer is perfect as it ends just in time with the call to action to visit their website: Make sure you experiment to see where the truncation point is. Mobile users don’t see any of the Video Description by default and must choose to expand them It’s worth noting that truncated video descriptions only appear for desktop users. But given YouTube’s dominance with online video, you should ensure you front-load your description with the most important words in the first 3 lines. Vimeo’s video description truncation is much more generous at 750 characters. Video descriptions by default truncate to the first 3 lines (roughly 280 characters) on YouTube when a video is initially loaded. What should you write in a YouTube Description? So the only other way to add links directly in the Video Descriptions. Unless you are an approved Partner in YouTube’s Partner Program, (minimum 1,000 subscribers) you won’t be able to add clickable “Call-to-action” (CTA) link annotations that drive to your website directly from your video. The Video Description can also provide natural pathways to other chapters in the video, links to your website, links to social media, links to other videos or further reading/resources.
Like Video Titles, Video Descriptions play a dual role of enabling Video SEO through relevant keywords AND providing viewers with descriptive text about the video. Why is the YouTube Description important?
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Keep reading and we’ll show you how to do this.
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Just because you have 5,000 characters doesn’t mean you should stuff your descriptions full of keywords but instead, you should allocate your available character count to equal parts: video SEO and adding value to the viewing experience. Most videos uploaded to YouTube don’t even come close to this limit. Both YouTube and Vimeo support long video descriptions up to 5,000 characters in length. Video Descriptions are the long-form written content that accompanies your video and it’s metadata.
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